Bulls Announce New Partnership With Rand Coca-Cola

The Durham Bulls announced today a new partnership with Rand Coca-Cola Beverages, who becomes the exclusive provider of non-alcoholic beverages for all events at the Durham Bulls Athletic Park.

“We are delighted to welcome this new partnership with Hager Rand, Jackson Rand, Robin Clause and the rest of the Rand Coca-Cola team, for the 2026 season and beyond”, said Nick Bavin, Director of Business Development for CBC Sports. “It represents a return to the storied Bulls baseball and Coca-Cola partnership that we last saw 30 years ago, and we could not be happier. Their new modern facility, twinned with their long family history in the Durham community was a combination we were incredibly impressed by. We look forward to fans being able to drink some of the world’s most popular soft drinks here at the DBAP next year”.

““We’re thrilled to partner with Rand Coca-Cola, a company that shares our core values of exceptional customer service, delivering a quality product, and creating joyful moments for fans, stated Chrystal Rowe, General Manager of the Durham Bulls. “This partnership is a perfect blend of two brands committed to making every moment memorable for all fans that come to the DBAP.”

Hager Rand, CEO & President of Rand Coca-Cola Beverages, a fourth-generation family business established in 1906, shared “Everyone at Rand Coca-Cola couldn’t agree more with Chrystal and Nick. After too many seasons apart, being back with the Bulls and this incredible fan community is a true home run for us all. It’s a celebration of tradition, togetherness, and the shared moments that make baseball so special.”